Privacy Policy

Effective Date: May 24, 2025
Last Updated: May 24, 2025

1. Introduction

Metricbite ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit metricbite.com and use our AI automation and data processing services.

Important: This policy covers our use of traditional tracking technologies AND artificial intelligence systems that may process your personal information for automation and optimization purposes.

2. Information We Collect

2.1 Information You Provide Directly

We collect information you voluntarily submit through:

Contact and consultation request forms
Service inquiry and project briefing forms
Account registration and profile setup
Meeting scheduling and calendar integration
Newsletter subscriptions and communication preferences
Support tickets and customer service interactions
Payment and billing information
Project feedback and testimonials

Data Categories Include:

Contact information (name, email, phone, company details)
Professional information (job title, role, industry)
Project requirements and business objectives
Communication history and preferences
Billing and payment information
Any other information you choose to provide

2.2 Automatically Collected Information

We automatically collect certain information through website usage and service interaction:

Technical Data:

IP address and geolocation data
Browser type, version, and language settings
Device information (type, operating system, screen resolution)
Referring and exit pages, URLs visited
Date/time stamps and session duration
Click patterns and user behavior analytics

Service Usage Data:

Feature usage patterns and frequency
Performance metrics and system interactions
Error logs and diagnostic information
AI system interaction data and preferences

2.3 Third-Party Data Sources

We may receive information from:

Social media platforms and professional networks
Business information services and data providers
Partner integrations and referral sources
Public databases and government records (where legally permitted)

2.4 AI-Generated and Enhanced Data

Our AI systems may create additional data points including:

Behavioral predictions and user preference profiles
Automated insights and recommendations
System optimization suggestions
Performance improvement analytics

3. Tracking Technologies and Cookies

We use various tracking technologies to enhance your experience and analyze usage patterns:

3.1 Essential Cookies

Required for basic website functionality, security, and service delivery. These cannot be disabled without affecting site operation.

3.2 Analytics Cookies

Google Analytics: We use Google Analytics to understand website traffic, user behavior, and content performance. This includes:

Session recording and heatmap analysis
Conversion tracking and goal measurement
Audience demographics and interests
Custom dimensions for business metrics

Data Collected: Page views, session duration, bounce rates, geographic location, device information, and user flow patterns.

Learn More: Google Analytics Privacy Policy

3.3 Advertising and Marketing Cookies

Meta Pixel (Facebook Pixel): We use Meta Pixel for:

Conversion tracking and attribution
Custom audience creation for targeted advertising
Campaign optimization and performance measurement
Cross-platform user behavior analysis

Data Collected: Website interactions, conversion events, device identifiers, and behavioral patterns for advertising personalization.

Learn More: Meta Privacy Policy

3.4 Preference and Functional Cookies

Store your settings, preferences, and choices to provide personalized experiences and remember your configuration across sessions.

3.5 Third-Party Integrations

We integrate with various third-party services that may use their own tracking technologies:

Customer relationship management (CRM) systems
Email marketing platforms
Video conferencing and communication tools
Payment processing services
Business intelligence and analytics platforms

4. How We Use Your Information

4.1 Service Delivery and AI Operations

Providing AI automation and data processing services
Developing custom solutions and system integrations
Project management and client communication
Performance monitoring and system optimization
Quality assurance and service improvement
AI model training and algorithm enhancement (using aggregated, non-personal data)

4.2 Communication and Support

Responding to inquiries and service requests
Scheduling consultations and project meetings
Providing technical support and troubleshooting
Sending service updates and important notifications
Conducting satisfaction surveys and feedback collection

4.3 Marketing and Business Development

Lead generation and qualification processes
Marketing campaign development and optimization
Personalized content and service recommendations
Market research and industry analysis
Newsletter distribution and promotional communications
Event invitations and webinar notifications

4.4 Analytics and Optimization

Website performance analysis and user experience improvement
A/B testing and conversion rate optimization
Predictive analytics and business intelligence
AI system performance monitoring and enhancement
Security monitoring and fraud prevention

4.5 Legal and Compliance

Complying with applicable laws and regulations
Responding to legal requests and government inquiries
Protecting our rights and preventing misuse
Conducting audits and regulatory reporting
Maintaining records for business and legal purposes

5. Legal Basis for Processing (GDPR)

For individuals in the European Union, we process your personal information based on:

Legitimate Interests: Business operations, service improvement, direct marketing, and security
Contract Performance: Delivering services you've requested or contracted for
Consent: Email marketing, cookies, and optional data processing (where required)
Legal Obligations: Compliance with laws, regulations, and court orders
Vital Interests: Emergency situations requiring immediate action

You have the right to object to processing based on legitimate interests or withdraw consent where applicable.

6. Information Sharing and Disclosure

6.1 Service Providers and Vendors

We share information with trusted third-party providers who assist with:

Cloud hosting and infrastructure services
Email marketing and communication platforms
Customer relationship management (CRM)
Analytics and advertising services
Payment processing and billing
Legal and professional services
AI and machine learning platforms

Contractual Safeguards: All service providers are bound by strict data protection agreements and can only process data according to our instructions.

6.2 Advertising and Marketing Partners

We share certain information with advertising platforms:

Meta (Facebook/Instagram) for targeted advertising and custom audiences
Google Ads for search and display advertising campaigns
LinkedIn for professional network advertising
Other advertising networks as specified in our marketing campaigns

Data Shared: Hashed email addresses, demographic information, website behavior, and conversion events (no direct personal identifiers).

6.3 AI and Technology Partners

We may share data with AI service providers and technology partners to:

Enhance our AI capabilities and service offerings
Integrate with third-party platforms and tools
Improve system performance and accuracy
Provide specialized AI and automation services

6.4 Business Transfers

In connection with any merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction, subject to equivalent privacy protections.

6.5 Legal Requirements and Safety

We may disclose information when required by law or to:

Comply with legal processes, subpoenas, or court orders
Protect our rights, property, and safety
Prevent fraud, abuse, or illegal activities
Respond to emergency situations
Cooperate with law enforcement investigations

7. International Data Transfers

7.1 Cross-Border Processing

Your information may be processed in countries other than your residence, including the United States and other locations where our service providers operate.

7.2 Transfer Safeguards

For transfers from the EU/UK, we implement appropriate safeguards:

Standard Contractual Clauses (SCCs) approved by the European Commission
Adequacy decisions where available
Binding Corporate Rules for intra-group transfers
Additional technical and organizational measures to ensure data protection

7.3 US State Law Compliance

We comply with state privacy laws including California CCPA/CPRA and other state regulations by implementing appropriate data handling and transfer protections.

8. Data Retention

We retain personal information based on the following criteria:

8.1 Active Relationship Data

Client and project data: Duration of relationship plus 7 years
Communication records: 3 years after last interaction
Support tickets: 2 years after resolution

8.2 Marketing and Analytics Data

Website analytics: 26 months (Google Analytics default)
Marketing databases: 3 years or until opt-out
Email marketing data: Until unsubscribe plus legal retention period

8.3 Legal and Compliance Data

Financial records: 7 years as required by law
Legal documentation: As required by applicable statutes of limitations
Regulatory compliance: As specified by relevant authorities

8.4 AI and System Data

Model training data: Aggregated, anonymized data may be retained longer for AI improvement
System logs: 1 year for performance and security monitoring
Automated decision records: 3 years or as required by applicable AI governance laws

9. Your Rights and Choices

9.1 Access and Portability Rights

Right to Access: Request copies of your personal information
Right to Portability: Receive your data in a structured, machine-readable format
Right to Information: Understand how your data is processed

9.2 Correction and Deletion Rights

Right to Correct: Update inaccurate or incomplete information
Right to Delete: Request deletion of your personal information (subject to legal retention requirements)
Right to Restrict: Limit how we process your information

9.3 Objection and Withdrawal Rights

Right to Object: Object to processing based on legitimate interests
Right to Withdraw Consent: Withdraw consent for optional processing
Right to Opt-Out: Unsubscribe from marketing communications

9.4 Automated Decision-Making Rights

Right to Human Review: Request human intervention in automated decisions
Right to Explanation: Understand the logic behind automated decisions affecting you
Right to Challenge: Contest automated decision outcomes

9.5 How to Exercise Your Rights

30 days for most requests
45 days for complex requests (with notification)
72 hours for urgent security-related requests

Identity Verification: We may require identity verification to prevent unauthorized access to your information.

10. US State Privacy Rights

10.1 California Rights (CCPA/CPRA)

California residents have additional rights including:

Right to Know: Categories and specific pieces of personal information collected
Right to Delete: Deletion of personal information (with exceptions)
Right to Opt-Out: Opt-out of sale or sharing of personal information
Right to Correct: Correction of inaccurate personal information
Right to Limit: Limit use of sensitive personal information
Right to Non-Discrimination: Equal service regardless of privacy choices

California-Specific Disclosures:

We do not "sell" personal information in the traditional sense
We may "share" information for targeted advertising purposes
We process sensitive personal information only as necessary for business purposes

10.2 Other State Rights

If you're a resident of Virginia, Colorado, Connecticut, Utah, or other states with comprehensive privacy laws, you may have similar rights to those described above. Contact us to learn about your specific state rights.

11. Data Security

11.1 Technical Safeguards

Encryption: Data encrypted in transit (TLS 1.3) and at rest (AES-256)
Access Controls: Role-based access with multi-factor authentication
Network Security: Firewalls, intrusion detection, and monitoring systems
Secure Development: Security-by-design principles in all systems

11.2 Organizational Measures

Staff Training: Regular privacy and security awareness training
Background Checks: Screening of personnel with data access
Incident Response: Comprehensive breach response procedures
Vendor Management: Security assessments of all service providers

11.3 AI-Specific Security

Model Security: Protection of AI models and training data
Bias Monitoring: Regular testing for discriminatory outcomes
Audit Trails: Comprehensive logging of AI system decisions
Human Oversight: Human review of significant automated decisions

11.4 Breach Notification

In the event of a data breach, we will:

Notify relevant authorities within 72 hours (where required)
Inform affected individuals without undue delay
Provide clear information about the incident and remedial actions
Offer appropriate support and protective measures

12. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we learn we have collected information from a child, we will delete it promptly and notify parents/guardians where required by law.

13. Third-Party Links and Services

Our website may contain links to third-party websites and services. We are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party services you use.

14. AI Transparency and Fairness

14.1 AI Decision-Making

We use AI and automated systems for:

Website personalization and content recommendations
Service optimization and performance improvement
Predictive analytics for business insights
Customer support and communication enhancement

14.2 Fairness and Bias Prevention

We implement measures to ensure fair and non-discriminatory AI outcomes:

Regular bias testing and algorithm auditing
Diverse training data and validation processes
Human oversight of significant automated decisions
Continuous monitoring for discriminatory patterns

14.3 AI Data Use

We use aggregated, anonymized data to improve our AI systems
Individual personal data is not used to train AI models without consent
You can opt-out of certain AI-powered features and personalization
We maintain records of AI decision-making processes for transparency

15. Updates to This Policy

15.1 Policy Changes

We may update this Privacy Policy to reflect:

Changes in our business practices
New legal requirements or regulations
Enhanced privacy protections
Technological developments

15.2 Notification of Changes

We will notify you of material changes by:

Posting the updated policy on our website
Sending email notifications to registered users
Providing notice through our services
Updating the "Last Updated" date at the top of this policy

Continued use of our services after changes constitutes acceptance of the updated policy.

16. Contact Information

16.1 Privacy Inquiries

For questions about this Privacy Policy or to exercise your privacy rights:

Email: [email protected]
Website: metricbite.com
Subject Line: "Privacy Inquiry" or "Data Subject Request"

16.2 Data Protection Officer

Email: [email protected] Subject Line: "DPO - Data Protection Inquiry"

16.3 Supervisory Authority Complaints

If you're in the EU and believe we haven't adequately addressed your concerns, you have the right to lodge a complaint with your local data protection authority.

17. Additional Information

17.1 Do Not Track Signals

Our website does not currently respond to "Do Not Track" browser signals, but you can control cookies through your browser settings and opt-out of targeted advertising through industry preference centers.

17.2 Accessibility

We are committed to making our privacy practices accessible to individuals with disabilities. If you need this policy in an alternative format, please contact us.

17.3 Language

This policy is available in English. If translated into other languages, the English version prevails in case of conflicts.

This Privacy Policy demonstrates our commitment to protecting your privacy while providing transparent information about our AI-powered automation and data processing services. Your trust is essential to our business, and we're dedicated to earning and maintaining it through responsible data practices.